Antigonish, NS chocolate maker ships one-month supply to people who do good deeds during the pandemic

Nova Scotia based social enterprise Peace by Chocolate has partnered with the Canadian media company Goodable to reward people who are showing acts of kindness during the COVID-19 pandemic.

By tagging @Goodable on Facebook, Twitter or Instagram, folks can share how they or someone they know is spreading kindness in their community. At the end of each day, winners are chosen to receive "a full month's supply" of chocolates from Peace by Chocolate.

"There are amazing acts of kindness taking place everyday in neighbourhoods across the country," says Muhammad Lila, the founder of Goodable.

In an interview with The Chronicle Herald, Lila said Goodable struck up the partnership with Peace by Chocolate founder Tareq Hadhad because he and his family-owned company "represent what is the best of Canada."

"To us, Tareq represents a lot of what's amazing about Canada—a refugee who came here with nothing, built up a successful business, has an amazing product, he does so much for the local community, he does so much to support entrepreneurship, so much to support refugees, and we thought, what better partner can we find than Peace by Chocolate?"

Peace by Chocolate had already started sending boxes filled with chocolate and other sweets to thank health care workers, but jumped at the opportunity to reach even more Canadians through Goodable.

Source: The Chronicle Herald, CBC News, Goodable